When I work with corporate clients on communication training, one of the things I tell them as they work on press statements is to always remember their audience. And, most importantly, remember that the audience is made up of individuals all thinking the same three questions: What’s in it for me? What’s in it for […]
I’ve been watching all the news about Lance Armstrong over the past few days and I have to admit…my first instinct was apathy. I’m over it. We’ve all pretty much known that Lance has been covering up his use of performance-enhancing drugs for years, and it has cost him dearly. When it became clear he […]
In a recent post, we looked at the great advice given me nearly 30 years ago when I complained that my prospect did not “get” the value of my product. I was told, “Burg, when the shooter misses the target, it ain’t the target’s fault.” Of course, it wasn’t his responsibility to get it…it was my […]
As 2012 winds down, many of our Chamber and Association clients are recapping the year. Here’s a fun year-end project: Make a list of all the WONDERFUL things you’re organization has done in the past 12 months. Remember the nights at City Hall or County Council where the Chamber of Commerce was the only voice […]
In the real world, there is a certain percentage of your chamber membership that might renew (or might not) that is really out of your control, but there is a lot of business that is ABSOLUTELY in your control. It’s up to you to make sure you are taking care of your members, letting them […]
Happy Thanksgiving from Membership 180!
Jay Handler of Membership180 on Membership Drives – Chamber Focus Show #14 Do you want or need additional chamber members? Have you considered a chamber membership drive or membership campaign? Are you interested in discovering the upsides and downsides to chamber membership drives and campaigns? Watch this week’s Chamber Focus Show as we interview Membership Drive […]