If we hope to improve our communities, our boards and our members have to get off the sideline and be a part of the show. It’s your job to get them in the wheel barrel… Without googling it, how many of you know the name Charles Blondin? What about Jean Francois Gravelet? The two are […]
Early on in my career I worked for a metropolitan Chamber and when I started the job, times were good — really good. Membership was way up, the staff was growing, and we were spending money like it grew on trees. Then, something happened in the early 2000s. Membership took a nosedive, 19 staff left, […]
Many discussions have been had in recent months about the “relevancy” of Chambers today… TOO many conversations if you ask me. Chambers of Commerce are ABSOLUTELY relevant today. While the storyline for those who would disagree relies heavily on the notion that younger entrepreneurs can accomplish most of what a Chamber does…specifically helping members meet […]
When you want to actively engage the people you are connected to, one of the absolute best ways to get your point across AND have them remember it, is by attaching the point to a personal story. We got this email piece from our friend Brian Tucker, President/CEO of the Georgetown County Chamber of Commerce […]
I love social networking, but let’s face it; a lot of business still comes from Chamber networking and Association events and the resulting face-to-face coffees and meetings. So here’s how to make the most of LinkedIn at your next meeting, conference or event. 1. Use the Location (postal code) Search I don’t know about you, but I […]
When I work with corporate clients on communication training, one of the things I tell them as they work on press statements is to always remember their audience. And, most importantly, remember that the audience is made up of individuals all thinking the same three questions: What’s in it for me? What’s in it for […]
In a recent post, we looked at the great advice given me nearly 30 years ago when I complained that my prospect did not “get” the value of my product. I was told, “Burg, when the shooter misses the target, it ain’t the target’s fault.” Of course, it wasn’t his responsibility to get it…it was my […]