Internal Membership Campaign Guide
Guide To Internal Membership Campaigns
Is your Association or Chamber thinking about doing your own internally-led Membership Campaign or New Member Drive? If you’ve done them in the past, you know that they can take a long time, they’re a LOT of work, you tend to get weak results and the members who DO join don’t stick around come renewal time.
That’s why I’ve written this Do-It-Yourself guide to Membership Campaigns. In it, you’ll learn the Membership180 process that will help you get more members in a MUCH shorter period of time. But more important than that, I’ll walk you step by step through the processes you need to implement in order to KEEP those members LONG-TERM!
The days of “Membership Campaigns as Fund-Raisers” are long over. It’s time to focus on long-term, sustainable growth for your organization. This manual will get you there NOW!
300% Guarantee: If you buy the the manual and decide it’s too big of a job and you need help, Membership180 will give your organization 3x your money back as a credit towards a membership campaign facilitated by Membership180.
Internal Membership Campaign Guide
The 8 M’s of Marketing for
Organization Management Professionals
The 8 M’s is basically a “top-down” filter that you can use to really get a handle on your marketing activities. The problem is a lot of us are TASKED with marketing our Chambers but have no real training or background in…
Retention Reinvented: A New Model for Membership Organizations
Keeping the members we have is probably the most important task we have as Chamber professionals. We do a lot of really hard work to make sure that our members understand the value the Chamber delivers. We work 50…60…sometimes 70 hours in a week to bring them events and to advocate for them at various municipality meetings. And then we cross our fingers and we hope for the best…
But what if I told you there was a way to increase your retention rate that was guaranteed to work? Would you take 30 minutes out of your day to learn how to do it? Would you make it mandatory viewing for your staff? Would you invite your Board of Directors to watch it? Would you share it with your Ambassadors?
That was awesome! I really felt you handed me something I can do and use instantly.
Danville Area Chamber of Commerce
Chamber 20/20…A Vision of the Industry’s Next 5 Years
“Traveling around the world working with Chambers of Commerce across the US and internationally from Canada to Afghanistan, one thing has become abundantly clear: We’re all facing many of the same challenges. As we QUICKLY approach the start of 2015, I’d like to share some of the insights I’ve gleaned in the past 3 years…my vision of the Chamber industry as we move towards 2020.”
Jay Handler is the co-founder & director of Membership180, a membership development consultancy working with Chambers of Commerce across the globe, with a focus on long-term, sustainable growth. They stress Engagement, and ultimately Retention, above recruitment of new members on a short-term basis.
As a sought-after speaker, trainer & consultant, Jay’s diverse client list includes Comcast Business Class, the National Kitchen and Bath Association, South Carolina SAE, ACCE, dozens of Chambers and State Associations across the US, and internationally at the Engage Mexico Social Media Conference, the Calgary Chamber and the Pakistan-Afghanistan Joint Chamber of Commerce & Industry. Additionally, Jay is a graduate of and a faculty member for the US Chamber Foundation’s Institute for Organization Management.
Sustainable Growth Models For Membership
Membership180 is committed to helping membership organizations just like yours grow via long-term, sustainable strategies. With that in mind we have decided to release this webinar we did for the US Chamber Foundation….
New Approach to Tiered Membership – Sneak Peek
Get a sneak peek at Cathi Hight’s new book “A New Approach To Tiered Membership” to increase your Chamber’s ability to attract and retain members
Here’s what you will learn:
- Whether it is time to consider a change to your membership model
- The pros and cons of various models
- About the changing landscape that Chambers and your business communities are facing
- Super-trends that are driving new membership challenges and opportunities
- The factors (beyond ROI) that are impacting Chambers around the U.S.
- How advancing your organization’s vision and providing value can work for you
You Need A New Membership Model – Webinar
You Need a New Membership Model: Changing How Chambers Deliver Benefits
Top three reasons to attend this live webinar:
- You want to learn more about various trends in membership models and how they might impact the model you currently have in place.
- You are curious by nature and a life-long learner who wants to explore what’s new!
- You want to explore a cutting-edge approach to developing new tiered membership models (whether you are ready to change your model or not at this time).
Get Membership Model Score Card
Membership Model Score Card
Evaluate Your Organization and Your Readiness for Change
Tiered Membership Program Sign-up
Interested in creating or refining your own tiered membership program within your Chamber?
Join Cathi Hight’s 3-month program designed to help you create a more successful tiered membership structure to attract and retain your members.
In this program you will have:
• Access to Cathi’s new book “A New Approach to Tiered Membership”
• 3 “Deep Dive” Webinars and Sample Tiered Models
• Private access to the Facebook community
• Opportunities to privately consult with Cathi Hight
Space is limited so sign up today!