Yet ANOTHER article about Chambers of Commerce that fails to mention the most significant reason a business should invest in membership.
The Chamber is NOT an ad agency.
The Chamber is NOT a PR firm.
The Chamber is NOT a marketing company.
The Chamber is a 501(c)6…FIVE ZERO ONE C SIX...organization.
The Chamber’s (c)6 status means it is granted non-profit status BECAUSE it is established as an advocacy-based entity, fighting for the needs of business within its footprint. Chamber President/CEOs spend 80 hours a week working because they have a seat at the table for every city hall meeting, town council meeting, school board meeting, county council session and more. They sit through all these meetings to act as a vital cog in the municipal machines, THE ONLY voice in most cases exclusively representing business’ interests.
Stop shouting at me about getting involved, about how a Chamber membership is like a gym membership…if you don’t use it you get no value. BULLSHIT! 90% or more of a Chamber’s membership will NEVER attend functions, ribbon cutting events and networking activities, but 100% OF YOUR COMMUNITY BENEFITS from the issues and advocacy work the Chamber of Commerce does on their behalf and (in most cases, unfortunately) behind the scenes.
Celebrate your successes, Chamber pros!
Spend 80% of your time, talent & money talking about the advocacy wins you’ve had, both alone and in partnership with other community groups.
Stop allowing the media to paint us into a corner where we’re little more than “the city’s department of ribbon-cuttings and networking events”. If YOU don’t set the record straight, the rest of your community will believe stories like this one, from reputable sources like this one, and they’ll believe that if they join and don’t see these “wins”…well its YOUR FAULT. Talk more about what a Chamber IS and how a Chamber is an Economic Development Engine who’s MISSION is to make your community a better place to live, work and play. Tell prospects you hope they NEVER come to events…just like the other 99% of your members who don’t…and that you only want them to understand the TRUE value of membership is in investing in the only local organization investing in THEIR BUSINESS every single day.
Also, be on the lookout:
HUGE tech reveal announcement coming NEXT MONDAY