My good friend Bo McDonald owns an advertising agency that caters exclusively to Credit Unions called Your Marketing Company.  Back in October, Bo wrote a brilliant (albeit brief) blog post about the importance of having a ROCK SOLID mission statement.  He starts by quoting Anatole France, and so, as I prepare to steal his writing and post it here for you to enjoy, I TOO will quote him:

“When a thing has been said and well said, have no scruple; take it and copy it”

Without further ado, I give you Bo McDonald’s blog post on Mission Statements (altered only slightly to remove mention of Credit Unions and to instead focus on Chambers of Commerce & Associations). 

French Writer Anatole France once stated, “To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” This is exactly what a mission statement is all about. It is a statement of actions and plans, and also a statement that your organization and your team must believe in and turn to.

Before you read any more of this blog, take a look at your mission statement and answer this question: Is it still as relevant today as the day it was written?

If you answered yes and you are one-hundred percent sure that your mission statement is relevant, well, that’s only half of the battle. The other half is making sure you are referring back to your mission statement as you plan ahead and make decisions at your Chamber or Association. One group we work with adopted a new mission statement earlier this year, and uses that one small sentence as a yardstick for every decision being made. Decisions are now made by the board and management based on whether or not it advances the renewed mission of the organization.

If you’re not sure that your mission statement is still relevant, you have one of two choices.

  1. Huddle up with your board and management team and take a look at what your organization is, or what you want it to be. Re-write the mission statement based on a renewed vision and use it as a yardstick to measure all decisions moving forward.
  2. Remove your current mission statement from your wall and website. That is exactly what Sears did a few years ago when they realized that their “satisfaction guaranteed” mission statement didn’t fit them anymore. There’s nothing wrong with that. It’s better to have an empty wall than make a promise to your members that you can’t keep.

I opened the blog with the quote from Anatole France, and I’ll close with that same quote. It’s worth repeating: “To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”

In the Chamber world, we know R&D doesn’t mean Research and Development…it means Rip Off and Duplicate.  As Bo ended his post with the quote he began with, I’ll wrap up ours the same way:

“When a thing has been said and well said, have no scruple; take it and copy it”

icon for missions statement postIf your membership organization would like the assistance of our team in implementing strategies to help you recruit, engage, and retain more members Schedule a Free Consultation with Membership 180

[button id=”Download” class=”product-guide” size=”small” link=”http://membership180.com/make-an-appointment” linkTarget=”_blank” color=”red” bgColor=”#800000″ textColor=”#FFFFFF” hoverBgColor=”#3B3B3B” width=”200″]Schedule a Free Consultation[/button]